Home Week by Week Course Policy Term Project Admin Sci@ColbyRevision Hints
 

Part of the final will require you to pull together some key ideas from the earlier parts of the course and think about how they could be applied to a particular business situation. I'll give a fictionalized version of a real business story. You won't be asked for definitions, but you will have to try and integrate and apply the ideas.

Two sample questions were distributed during the last class, together with some further hints.

The questions will give you a chance for some creativity. There is more here than you could address in the time and space. But I would advise trying to cover as many different angles as you can -- nail one an move on, don't waffle for the whole essay about one topic. This is about using your knowledge, not just regurgitating it. At the same time, try to show that you are answering from an understanding of the issues involved in the class, and not just from common sense. One way to do this is to make parallels with the case studies we looked at -- or to invoke specific ideas and terms from the different readings. There is no need to spend a paragraph writing out the general definition of something like "market segmentation by demographic group"  or "decentralized, product-based divisional organization" -- just mention the term, and show me by applying it that you understand what it means.

Here are some of the key things to refresh your memory of from the earlier part of the course. This list may grow, but these topics should certainly get you going if you want an early start. Again -- you will not be grilled on individual readings, but you will be required to understand the main topics and apply them intelligently.

bulletCore competencies, and the key ideas from Porter such as fit. Be prepared to apply them.
bulletCulture -- why it is important, how to change. Be prepared to relate it to other things, like ethics. Knowing the four types in the article is not necessary.
bulletThe "marketing concept" and associated ideas -- particularly the relationships between market segmentation, strategy and product lines. Also the possible uses of a brand.
bulletDifferent ways of structuring a firm -- why each makes sense, which might be appropriate for a particular situation.
bulletThe relationship of distribution and logistics to strategy. (Walmart, Amazon were the main examples).
bulletIssues faced during mergers, or by firms trying to expand into new niches by reinventing themselves.

As I mentioned in class, the checklist for global business expansion presented in chapter 3 of the textbook is also a useful guide to the things any business needs to do in entering a market.

Home Week by Week Course Policy Term Project Admin Sci@Colby

Thomas Haigh -- email tdhaigh@colby.edu.    Home: www.tomandmaria.com/tom. Updated 04/27/2002.